De zomer staat voor de deur en terwijl de industrie langzaam weer opengaat, introduceren we verse seizoensselecties. Neem een hap uit de problemen rond het tekort in de toeleveringsketen en reinig daarna uw smaakpapillen met nieuwe marketingcampagnes. Sluit je maaltijd af met wat Kentucky Derby projecties en geniet zoals gewoonlijk van een verfrissend glas thee om je koel te houden terwijl je dineert.
Inhaalslag maken met ketchup!
If you love ketchup, this news will leave you aghast! In the latest supply chain shortage caused by the pandemic, ketchup packets are in short supply. The pandemic has forced restaurants to step up their takeout efforts due to industry-wide closures. Fast food restaurants have always used disposable packets, but now that dine-in restaurants can no longer use bottles on the table, both segments are competing for ketchup sachets. Following the rules of supply and demand, there’s been a 13 percent increase in the prices of ketchup packets since 2020 according to The Wall Street Journal. Since more people are dining at home, ketchup bottle sales are also up 15% since last year. The most well-known ketchup manufacturer, Kraft Heinz, is working hard to keep up with the demand including introducing a no-touch dispenser to help continue to prioritize customer sanitation. According to Steve Cornell, Kraft Heinz’s president of Enhancers, Specialty and Away from Home Business Unit, “we made strategic manufacturing investments at the start of the pandemic to keep up with the surge in demand for ketchup packets driven by the accelerated delivery and take-out trends.”He adds, “At the same time, we also fast-tracked future-focused culinary and packaging innovations, as well as further manufacturing expansion plans, as we believe there is an enormous opportunity to grow our brands.”
Bier als redding
While restaurants are making plans to reopen by the end of the year, almost 80 percent of restaurants across the country are still at risk of permanently closing. Stella Artois and the James Beard Foundation have teamed up to further support the industry by releasing an aluminum “Open for Good” bottle, which will contribute a portion of its proceeds to aid the restaurant industry. The bottle will also feature signature QR code technology making it ideal for your contactless restaurant strategies. The code allows customers to actively participate in helping to rebuild the restaurant industry and support their favorite local eating establishments. The bottles are going to be a part of an upcoming multichannel campaign that will encourage people to gather at restaurant tables called “Your Table Is Ready. Colby Kiene, EAM, City Beverages Orlando stelt dat de "pandemie de restaurantbranche volledig heeft veranderd en we verwachten dat het maanden, zo niet jaren, zal duren voordat het herstel weer normaal is."
Kentucky Derby geeft aan dat de restaurantsector op weg is naar de races
Things are looking hopeful, but are still not “normal.” The Derby 147 estimates bringing in under a fourth of the revenue that a pre-pandemic “good year” would, but there has been an increase in hotel occupancy and incoming flights into Louisville, KY. The Galt House is almost 85% occupied, with about 1,100 of the more than 1,300 rooms booked. Comparatively, since Derby 146, which was moved from May to September, limited spectators and hotel guests. Travel seems to be in “recovery from the pandemic.” Especially because 14,500 arrivals are expected at the Louisville Muhammad Ali International Airport from Wednesday to Friday of Derby week. This is about half of the amount of activity of 2019. A “regular Derby year would generate $200 million for Louisville and this year is likely to generate right around $35 million.
April Nieuws uit de restaurantsector: Conclusie
We hebben allemaal nog een lange weg te gaan, maar het licht aan het einde van de tunnel wordt met de dag helderder. Hebben we iets gemist in onze April Restaurant Industry News Roundup? Laat het ons weten in het commentaargedeelte hieronder. Abonneer je op de blog voor meer interessante restaurantcontent!
Devyn is de Social & PR Specialist van het Marketing Team. Ze heeft een B.S. in Communicatie en een M.S. in Wereldwijde Strategische Communicatie. Ze hield al van QR-codes (voordat ze cool waren) sinds een reis van twee weken naar China. Ze is geobsedeerd door true crime en geniet van quality time met haar vrienden en familie. Vraag haar naar boeken die ze gelezen heeft, Criminal Minds, haar hondenkind of haar favoriete cocktails!
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