Beperkingen en sluitingen die werden opgelegd om de verspreiding van het coronavirus tegen te gaan, hebben een uitdaging gevormd voor de restaurantindustrie, die $120B aan gederfde inkomsten rapporteert. Begin mei was er enige hoop dat Amerikaanse restaurants het licht aan het einde van de tunnel zouden zien, toen meerdere staten de beperkingen versoepelden. Nu er een mogelijke tweede golf op komst is, zijn veel staten al bezig met het opstellen van strategieën voor meer sluitingen om de verspreiding van COVID-19 tegen te gaan. Als gevolg van het coronavirus is sociale afstandelijkheid een vast onderdeel van onze cultuur geworden. Het ontwikkelen van een contactloos restaurant beschermt uw bedrijf in een onzekere toekomst door gebruik te maken van technologie om de overdracht van virussen van mens tot mens te minimaliseren.
QR-codes op locatie gebruiken
QR-codes hit the scene in the 1990s as a type of scannable matrix barcode that can connect users to items of interest. For example, an operator could employ a QR code linking to a corresponding webpage in an advertisement. User can in turn, scan that code using a smartphone. QR codes have been experiencing a resurgence in popularity in the last several years. In the era of social distancing, QR codes are more than a quirky marketing stunt, but an actionable item
QR-codes en menu's
In practice, QR codes were primarily used as marketing gimmicks to get people engaged enough to learn more. QR codes also present an opportunity for your guests to use familiar tools — their smartphones — to obtain a menu digitally. Data remains inconclusive as to whether the coronavirus spreads through surface contact. Keeping clean surfaces is imperative to a safer environment, though. Relegating your menu to a digital space precludes the possibility of person-to-person or surface-to-person contamination.As guests are seated, wait staff can direct them to a QR code on the table, which sends them to a site with the menu items. It is easy to both create and scan the codes, and you can train your staff to quickly explain how to use what may be a new feature to many. Your guests scan the code, peruse the menu, and place their order in your increasingly contactless restaurant.
QR-codes en wachtlijsten
As above, QR codes can help incoming guests to get in line via your reservation system. With many places around the globe, limiting capacity to a fraction of the available space, many restaurants have shifted to mandatory waitlisting for guests to ensure that they never exceed the maximum number of occupants. With increasing foot traffic as restrictions ease, QR codes at your hostess stand allow customers to get in the queue without physical interactions. Picture a warm summer evening in a location buzzing with foot traffic. A QR code in an eye-catching, accessible location allows guests to sign up for a wait without interacting with host staff. This feature frees host staff up for enhanced sanitary protocols while eliminating potential points of person-to-person contact. For guests who aren’t as tech-savvy, your host can help them navigate their journey by offering instructions or safe alternatives.
SMS bestellen
SMS messages provide another opportunity to reach your customers. 91% of adults in the U.S. sue them! Contrasting QR codes and waitlisting, an Order Ready SMS is a followup text informing guests when their food is ready. A robust kitchen display system or waitlisting program provides this functionality, allowing restaurants to send automated messages to customers patiently awaiting their opportunity to sit. In het bovenstaande voorbeeld kijken we naar passerend voetverkeer dat QR-codes gebruikt voor het maken van wachtlijsten. Stel je nu voor dat die gasten op je lijst staan, maar verspreid zijn om een veilige sociale afstand te bewaren terwijl ze wachten. Deze gasten zijn vrij om te wandelen of in hun auto te zitten (perfect voor bezorging op de stoep), wat nog een laag van bescherming biedt tegen contact tussen personeel en klanten.
Order Ready Screens
Like order ready SMS messages, order ready screens are a great way to allow guests to spread out while providing them the information that they need in-house to know when to pick up their food. An order ready screen taps into essential elements of human psychology by giving pertinent information to customers awaiting their orders. When placed in an accessible area, guests can spread apart without asking the host or wait staff about order times. Imagine the interior of a fast-casual or table service restaurant on a busy evening. The line for waiting has accumulated, which leads to your guests congregate. Even patient customers may feel the urge to ask how long it might take. Order ready screens eliminate the guesswork while giving an endpoint to estimated wait times.
Conclusie
It’s hard to imagine a return to the normal that predated the pandemic, from handshakes or hugs to the way we eat and mingle. By developing a contactless restaurant today, you can gird yourself against tomorrow. Diner habits have fundamentally changed since the beginning of the pandemic, with many opting out of dining in public, and those habits look to remain well into the foreseeable future. By eliminating the need for personal interaction, you free your staff for other tasks and empower guests to dictate their own pace. You can save on restaurant waste by removing the need for paper waitlists or menus, which enhances quality and accuracy. It’s impossible to guess what the future holds. Still, but improving the guest experience for convenience, efficiency, and value is always a safe bet.Abonneer je op de blog voor meer interessante restaurantcontent!
Syd was een contentmarketingspecialist, wat mooie woorden zijn voor mooi schrijven om een goed verhaal te vertellen. Hij schrijft graag over eten, drinken en muziek. Hij is zelf muzikant, vader van twee kinderen en houdt heel veel van zijn vrouw. Thuis vindt hij, net als de rest van de wereld op dit moment, tijd om met de kinderen te spelen en kunst te maken.
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