Guerrilla-marketingideeën voor café-eigenaren
Gastenmanagement, QSR Blog, Restaurantmanagement, Restaurant Marketing, Restaurant Exploitanten, Restaurant Segmenten, Verenigd Koninkrijk
There are many things to love about owning a pub. You can be your own boss, serve up some great food and drinks, and meet interesting people. But what might put a bit of damper on this adventure is the stiff competition. The food and drinks scene is a highly competitive one, and success is not a guarantee. There are only so many people eating out at any given time; your goal is to make them choose your business over all the other restaurants, bars, and pubs in the area. Good marketing helps you rise above the noise. Though they’re effective, taking out ad space costs money, and social media campaigns require time, so it might be time to try something new instead. Try these guerrilla marketing ideas for pub owners for some creative caffeine!
Wat is guerrillamarketing?
The term guerrilla marketing was first coined in the 1980s. It comes from the phrase guerrilla warfare — a type of fighting in which small and irregular groups use uncommon yet highly effective strategies based on the element of surprise, usually to fight a bigger and stronger enemy. Guerrilla marketing is similar but without any violence. When we’re talking about guerrilla marketing, we typically refer to creative marketing tactics that use surprise and shock to promote a business, often at low to no cost.Haal het meeste uit guerrillamarketingideeën voor café-eigenaren
Guerrilla marketing requires planning just as much as any other type of marketing campaign. You cannot just walk out into the street and start talking about your business; Well, you could, but this will not yield much success. So instead, you’ll need to:- Bepaal de doelen voor je campagne.
- Bepaal de maatstaven waarmee je je succes gaat meten.
- Wijs dienovereenkomstig middelen toe (niet alleen financiële - denk aan de tijd en arbeidskrachten die je moet investeren).
- Ontwikkel een plan voor je campagne! (Het belangrijkste!)
Goedkope guerrilla-marketingideeën voor café-eigenaren
One of the significant benefits of guerrilla marketing is the low investment costs. This feature makes it suitable for small business owners. So even if you’ve just opened your pub, you can employ the following tactics:Hinderlaag strategieën
Highly controversial but often highly effective, ambush marketing is a high-risk, high-reward game. The idea is to “ambush” somebody else’s event so that you don’t have to organize one yourself. It works especially well for pubs, bars, and restaurants because hardly anybody says no to free food and drinks, so you can bring your own dishes as a form of unasked-for catering and use that to promote yourself.Buitenmarketing
If you’re offering food delivery, you might also turn it into a marketing tool, even just locally. Paint the car or bike you’re using and have your delivery drivers wear recognizable uniforms. They’ll serve as out-of-home advertisements while out doing work.Word een plaatselijke legende
If you want to be memorable, you need to stand out from the crowd; you must find your special something, a niche within your niche. For example, create a signature drink, use themed decor, become the most accessible place for food and drinks in the area, have unique staff uniforms, make an Instagrammable corner everyone will want to visit, or come up with your “quirk.” The point is to become famous for something unique.Creatieve guerrillamarketingideeën voor café-eigenaren
Guerrillamarketing biedt bijna eindeloze mogelijkheden voor creativiteit. Dus als je artistiek aangelegd bent, kun je je fantasie de vrije loop laten.Kunstnijverheid als marketinginstrument
Art is the perfect tool for guerrilla marketing because both aim to incite emotion. So consider using art to promote your business:- Schilder een muurschildering in de buurt van je gebouw.
- Versier de voorkant van je café creatief.
- Maak wat straatkunst in de stad. (OPMERKING: Controleer hier de plaatselijke wetten en verordeningen. Hoewel het goed bedoeld is, is "illegale graffiti" misschien niet de bekendheid die je zoekt!)
Mascottes
Although they seem outdated, mascots can help the recognizability of your pub. Think about it: if you ever decide to relocate your pub and redesign the space entirely, you’ll still have a mascot that people associate with you even after transferring your pub to a new location. Of course, we don’t necessarily mean an anthropomorphic animal or cartoon, either. You’ve certainly seen bookstores with local cats or dogs as unofficial mascots going viral online (bodega cats is a good example), so it’s easy to see that mascots still work. And while you can’t use a pet as a mascot in the food industry, you can use fictional characters, dolls, toys, vehicles, a local celebrity who often drinks in your pub, or even a beloved staff member with community ties.Belevingsgerichte guerrillamarketingideeën voor café-eigenaren
Een geweldige manier om je bedrijf te promoten is om mensen te laten proeven van wat je aanbiedt. In dit geval kan "proeven" letterlijk zijn. Maar het kan ook een voorproefje zijn van de sfeer in je café of de ervaring die je je klanten biedt.Pop-up keukens
If you serve food or drinks, pop-up restaurants are always an effective way to promote your menu. Just pack the essential tools you’ll need for your simplest signature dish and drink, set up a tent with a few tables and chairs on the nearest square, and let people enjoy what you offer outdoors while on their way to work or while walking their dogs. Win them over with what you serve, and they’ll surely visit your pub too.Smaaktesten en gratis eten
In a similar vein, offering samples or free food will endear you to potential customers. These samples are especially effective if you’ve recently moved your establishment and are in a new neighborhood where you’re not yet a household name. Prepare some food or drinks that travel well and start handing them out on the street. If there are large office buildings or public gathering spots in the area, go there during lunch breaks and offer up food. You’ll surely gain a lot of customers with the gesture.Digitale hangouts
Een van de redenen waarom mensen van pubs houden is de sfeer; de kameraadschap, de relaxte houding, het vriendelijke personeel en de livemuziek. Het is niet eenvoudig om dat te bottelen en een voorbeeld aan te bieden. Maar met sociale media kom je in de buurt. Post foto's op je Facebookpagina of doe live stories op Instagram. Als mensen anderen plezier zien maken in je café, willen ze graag meedoen.De voordelen van guerrillamarketingideeën voor café-eigenaren
Using guerrilla marketing ideas for pub owners can be very beneficial for your pub. First, guerrilla marketing is very effective, and you’ll see results fast. With a good campaign, you can easily attract dozens of customers the same day. Furthermore, guerilla marketing tactics make your pub stand out because not many pub owners are using them. They’re also just plain fun to engage in. Finally, guerrilla marketing is very affordable, so even small local pubs without much cash to invest in the promotion can reap its benefits. Wil je alcohol laten bezorgen in je café of restaurant en weet je niet zeker waar je moet beginnen? Lees ons artikel hieronder!Gids voor alcohollevering
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