70+ must-have restaurantstatistieken
Wij geloven in de kracht van statistieken, van gegevensanalyse tot het gebruik van onderzoek voor uw menu-engineering. Elke dag graven we dieper en dieper in de wereld om ons heen door de lens van restaurantactiviteiten. Dat doen we door gegevens te zoeken die zowel rijk als actueel zijn, zodat we zo up-to-date mogelijk blijven. Onze zoektochten hebben ons door steeds meer restaurantstatistieken geleid in onze zoektocht om de veranderingen in de sector zo goed mogelijk te begrijpen. We willen dat jij toegang hebt tot hetzelfde onderzoek als wij, zodat je je eigen conclusies kunt trekken.
Wat kun je nu doen met deze informatie? Door de demografische restaurantstatistieken te bekijken, kun je beter begrijpen hoe je je markt kunt bedienen. Nu de restaurantbranche probeert hun team groter en beter dan ooit, kun je leren hoe je concurrerend kunt blijven in een steeds beperktere markt.
Algemene restaurantstatistieken
- As of February 2021, there are 148,406 full-service, single-location restaurant operations in the U.S. [Source]
- The U.S. hosts 100,383 chain restaurant businesses as of April 2021. [Source]
- The UK boasts 35,770 full-service restaurants. [Source]
- U.S. diners are tipping an average of 15% as of May 2020, up from 11% in 2019. [Source]
- The NRA projects $228.8 billion in 2021 sales for full-service restaurants. [Source]
- The UK restaurant sector is expected to grow by 32.1%. [Source]
- Americans dine out between 4-5 times per week, as of 2020. [Source]
- 72% of Americans dine at quick-service restaurants for lunch. [Source]
Werkgelegenheidsstatistieken
- The restaurant industry employs 12.5 million people in the U.S., which is 3.8% of the total population. [Source]
- As of May 2020, there were 11.26 million people employed by the U.S. restaurant industry. [Source]
- Prior to the pandemic, the U.S. restaurant industry experienced an annual turnover rate of 74.9%. [Source]
- In the U.S., only 5% of employees said they were unhappy with their role. [Source]
- 9 out of 10 restaurant managers started at entry-level. [Source]
- The average age of U.S. restaurant employees is 28.8. [Source]
- 30% of all restaurant employees reported a 9 out of 10 to describe their own job happiness. [Source]
- 62% of employees say they would leave their company over lack of training. [Source]
- The average cost of onboarding new U.S. restaurant employees is $5,864. [Source]
- 9 in 10 restaurants employ fewer than 50 people. [Source]
- 70% of restaurants are single-unit operations. [Source]
Gemiddeld loon
- The average base salary for a restaurant employee in the U.S. is $11.54 per hour. [Source]
- Restaurant workers in the UK earn an average of £25,161 annually. [Source]
- Canadian restaurant staff earns $20.46 on average per hour. [Source]
Klantenservice Restaurantstatistieken
- On average 90% of people surveyed said they read restaurant reviews prior to going out. [Source]
- 77% of guests search out their restaurant’s menu first. [Source]
- 95% of guests report that good customer service is key to their brand loyalty. [Source]
- Customers are 63% prefer to order through your website than through a third party vendor. [Source]
- 70% of guests have reported they became discouraged from visiting a restaurant’s website. [Source]
- 35% of customers say they are only looking for restaurants with high review ratings. [Source]
- Even a one-star increase on Yelp can increase your profits by 2%. [Source]
- The most common complaint is food quality, with 19% of guests disappointed with their meal. [Source]
Loyaliteitsprogramma's Restaurantstatistieken
- Over 90% of all companies have a customer loyalty program. [Source]
- In the U.S. there are 3.3 billion loyalty programs. [Source]
- Paytronix reports that loyalty programs increase guest visits by 20% and that those guests spend 20% more. [Source]
- A Paytronix survey showed that loyalty memberships along with geo-fencing increased restaurant sales by 50%. [Source]
- 72% of U.S. consumers say they are part of a loyalty program. [Source]
- 62% of Gen-Z are influenced by loyalty programs. [Source]
Restaurant Marketing Statistieken
- 59.5% of the world’s population is online. [Source]
- 1.46 billion people around the world have smart devices. [Source]
- Google users perform 63,000 searches every second. [Source]
- Facebook and its sibling apps host 3.14 billion users. [Source]
- 20% of restaurants report that they still don’t have a website. [Source]
- 63% of guests prefer to order directly from the restaurant. [Source]
- 18% of guests would rather order through a third-party delivery service. [Source]
Restaurant Tech Statistieken
- 91% of restaurateurs said they want to invest in kitchen automation in 2021. [Source]
- 56% of consumers have expressed concern with how their data is used. [Source]
- 88% of restaurants are reported as switching exclusively to contactless digital menus. [Source]
Off-Premise Statistieken
- The U.S. was forecasted to net $26.5 billion in off-premise revenue in 2020. [Source]
- Off-premise delivery revenue is projected at $28b by 2023. [Source]
- The UK was expected to earn £8.5 billion in off-premise revenue in 2019. [Source]
- Off-premise dining accounts for 70.74 billion around the world. [Source]
- Millennials order 59% of off-premise orders. [Source]
- Americans order delivery or takeout at least once per week. [Source]
- Off-premise dining channels are forecast to grow to $470b annually by 2025. [Source]
- Percentage of restaurant guests who believe off-premise dining is important to their lifestyle [Source]:
- Alle volwassenen: 53%
- Gen Z: 54%
- Gen X: 57%
- Millennials: 64%
- Babyboomers: 43%
Pandemische statistieken
- In the U.S. 110,000 restaurants have closed temporarily or permanently due to the pandemic. [Source]
- Prior to the pandemic, the restaurant industry was projected to earn $889 in 2020. [Source]
- The U.S. restaurant industry netted $659 billion, $240 shy of their projected goal. [Source]
- The pandemic drove 163% of restaurant job losses in the UK. [Source]
- From 2019 to April 25, 2021, the UK industry saw a decline in seated restaurants of 36.14%. [Source]
- The UK restaurant industry lost £80.8bn or around £9m every hour due to pandemic lockdowns. [Source]
- Percentage of restaurant guests who say that off-premise dining is essential during the pandemic more than before. [Source]
- Alle volwassenen: 68%
- Gen Z: 62%
- Gen Z: 68%
- Millennials: 73%
- Babyboomers: 67%
Post-Covid dineren
- 55% of U.S. restaurant guests are eating at home, rather than on-premise. [Source]
- 59% of Americans feel comfortable going out to eat. [Source]
- Consumers are 68% more likely now to order off-premise than prior to the pandemic. [Source]
- eMarketer reports that in 2021, smartphone restaurant delivery app users will fall to 44.1 million as people return to restaurants. [Source]
- 33% of guests report that they will continue ordering off-premise dining post-pandemic. [Source]
- 44% of customers are tipping more than before. [Source]
Statistieken alcoholverkoop
- Alcohol sales were 252.82m in the U.S. in 2019 [Source]
- The age group with the highest occasions of wine drinking in the U.S. is 21-34. [Source]
- The UK sold 255 pints of beer per second in 2019. [Source]
- Vodka is the most sold spirit in the U.S. [Source]
- Total alcoholic sales in the U.S. were 252.82m in 2019. [Source]
- An average night out in the UK costs £68.68 in 2019. [Source]
Restaurantstatistieken Conclusie
We hopen dat je hier iets in hebt gevonden dat je kan helpen op je reis. Wees gerust, als dat niet zo is, dan zijn we er voor je. Dit is een levend en ademend artikel dat we regelmatig zullen bekijken omdat we weten hoe belangrijk restaurantgegevens zijn. We willen dat je de allerbeste bronnen hebt voor je onderneming, of die nu nieuw of oud is. Heb je restaurantstatistieken die we zouden moeten toevoegen? Laat het ons weten in de reacties hieronder.
Abonneer je op de blog voor meer interessante restaurantcontent!
Laat een reactie achter